Keys to Successful Blogging

Many of my clients come to me with a blog they set up 6 months or even a year ago, yet they had not moved beyond the first 2 or 3 posts.  For a busy entrepreneur, blogging can be a challenge – I know that first hand!  Yet, the benefits of regularly blogging far outweigh the time and effort it may take to keep it up.

Here are a few ideas on how to make your blog efforts successful for your business:

  • Use your FAQ as a resource for posting topics – one question at a time.
  • Blog regularly and consistently to increase the chance that your company will be found online.  Search engines LOVE fresh material.
  • Keep in mind that blogging optimizes your keywords – take advantage of that when writing.
  • Place your blog on the same domain as your website so that whenever your blog gets clicked on, SEO credit also goes to your non-blog website.
  • Answer the questions that your competitors would never answer online.  This puts you above the rest and gives customers what they really want to know.
  • Include some sort of call-to-action that would lead them to engaging with you.  For example, ask for their thoughts, opinions, or questions.  Another way of doing this is to insert a link into the post that would lead them to further investigate the topic  in another part of your website, such as a special offer that’s related.
  • Depending on the type of business you have, occasional blog posts that are off-topic, so to speak, are a refreshing change that will pique readers’ interest.  Write about a personal experience you may have just had that would relate to some of your target personalities.  Even if they aren’t originally looking for your business’ service or product, they will be enticed to click on a post about something fun to do in your community;  while they’re there, they’ll take notice of your business.  It’s kind of like going to Walmart for just one thing and leaving with ten other things you never knew you needed!
  • Keep it short!  200-500 words is plenty to inform your readers without boring them.  Remember, people are inherently ADD when online.  

  1. If you have a post that you just can’t seem to bring to a halt, consider breaking it up into several smaller posts.  The concluding tag-line “to be continued” will encourage readers to either subscribe to your blog or visit again to get “the rest of the story.”
  2. If this approach seems to break the flow of your message, then try incorporating headings and sub-headings along with bullet-points, thus allowing your readers to scan and still get the message.

With that last point, I think I’ll end this post here.  Take these ideas, and happy blogging!

What are some tricks YOU have learned in your blogging?  

What are some CHALLENGES you have encountered?

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