Our family made lasting memories this weekend as we trekked through a Christmas tree farm to look for just the right tree that felt magical to all four of us. After two hours, we finally made the perfect choice. This tree had it all – fullness, height, evenness – and no holes. However, after cutting down the tree, we discovered that all the bottom branches came within an inch of the base of the trunk. How was the trunk going to fit in the tree stand with all those branches in the way? Easy solution, right? Just trim a few branches.
A wave of nausea rushed through our bodies as we pulled away that first trimmed branch.
There was a huge, gaping hole at the base of our perfect Christmas tree. My daughter’s solution was to leave the tree right where it fell and look for another one. My son wondered if we could glue the branch back on. If only we could! Unfortunately, those were not options. We decided to make the best of our lopsided Christmas tree.
Sometimes, you can find your blog post with a need for trimming, as well. Yet, how do you trim your article without leaving an obvious gap?
You put your blood, sweat, and tears into an article or post, only to discover there are too many branches. Online written material should be reader-friendly. People don’t like to take a lot of time reading lengthy posts that cover too much material or that lead them far away from the original point of the article. So, it’s time to start snipping. But how do you know which branches can be clipped without affecting the quality of the post?
Here are 3 ways to wisely trim your writing on your business’ blog:
1. Decide what sentences are irrelevant. Do you really need to include that bit about choosing the right-colored wallpaper when your article is about repairing moldy drywall?
2. Save the beautiful elements of well-written literature for an e-book. If you really want to show off your writing skills, your business’ blog is not the place to do it. If people want to take the time to read a body of work that is rich with foreshadowing, analogies, and long, flowing descriptions, then they will download it onto their Kindle. Keep your focus on the point of your blog.
3. Break your article into multiple posts. You have a lot of great points to share, but your readers simply don’t have the time to read the whole thing in one sitting. So impart your knowledge in short, easy-to-read posts that will educate your readers and will leave them wanting more tomorrow.
By deciding what’s most important to say and saying it effectively, you can trim your blog post without leaving a glaring hole. Happily, unlike our Christmas tree, if you trim too much, you can always “glue” it back on or just start over with a new post!