When writing an article, it’s easier sometimes to start with the end. In other words, determine your destination before you set out on your journey. If you know where you are going, then the directions will make better sense.
The same is true for writing articles or stories; know the outcome you desire to get from your writing. What message do you want to remain in the minds of your readers? The ending of the article is actually a restatement of the topic, so as you set your sights on the conclusion, all the details will fall into place.
So go ahead, think of that clever conclusion that will leave your readers wanting more. You’ll be surprised at how easily the preceding content will flow!